July 1969
As you’ve already noticed, the price of our magniloquent mags has just risen from 12¢ to 15¢… but far be it from us to make so monumental a move without cluing you in to the whys and wherefores. At a time when the prices of just about everything keep rising daily, our mighty Marvels have been holding the line at 12¢ for the past seven years! However, in our never-ending efforts to bring you nothing but the very best, we have regularly increased the payments that we make to artists, writers, printers, etc. It’s finally reached the point where we MUST raise our selling price to 15¢ or sacrifice the quality of our comics – and THAT we would never do. That’s it, Believer… the whole ball of wax. But now, let’s look at the bright side – today you can buy your majestic Marvel mags even faster … ‘cause you don’t have to fumble around with pennies! Just another glowing example of how we strive eternally to make your life easier.
Excelsior!
Smiley
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